Perfected in our Japanese lab, researchers spent over 10,000 hours before formulating each product, selecting only the cleanest and safest ingredients. Bearing in mind IRÉN’s brand values; Clean, Honest and Happy, all products are held to stringent standards. Over 2000+ ingredients that have either proven to be toxic or potentially harmful to the skin have been blacklisted, and IRÉN classifies these ingredients into the 7 Big No-Nos – Parabens, Sodium Lauryl Sulphate, Synthetic Colours, Fragrances, Drying Alcohols, Silicones and Mineral Oils. These 7 types of ingredients are commonly found in beauty products but have been excluded from IRÉN’s.
After formulation, five main tests are run to ensure the serums are safe to use. The first is the Safety Test, where the serums are tested on human volunteers to determine if they are safe for human use. Next is the Stability Test, where researchers assess the shelf life of the products to make sure that the quality of the bottle remains unchanged before its expiry. Then, the Sensory Test is conducted to check if the smell, texture and colour are pleasant. After passing these 3 tests, the products would have to go through the Clinical Test, where researchers examine and prove the claims of the product. Finally, the products are sent to dermatologists for the Dermatologist Test to decide if it is suitable for human skin and for the different skin types.
IRÉN unique formulas bring you smart and clean skincare solutions. And a range of 100% vegan products that help even the most sensitive skin to glow with beauty.
Think of us as the peacekeeper of your skin, the gateway to unravel the mysteries of skincare ingredients.