Who is IRÉN?
IRÉN was born out of a desire to surpass the standards of the under-regulated skincare industry. We are here to share the #Unflitered information on skincare ingredients to empower everyone with the skills to navigate complicated ingredient labels.
Starts With You
IRÉN was created for you; the one who is authentic and real, the one who does not conform to trends, who knows what you want, and who can make decisions for yourself.
The 7 Big Skin No-Nos
IRÉN has classified the top seven no-no ingredients as The 7 Big No-Nos. These are blacklisted ingredients that have either been proven toxic or potentially harmful to the skin. It comprises Parabens, Sodium Lauryl Sulphate, Synthetic Colours, Fragrances, Drying Alcohols, Silicones and Mineral Oils.
These ingredients are commonly found in beauty products, and has been proven to damage the skin and body when used for a prolonged period.
Our Mission at IRÉN
We want to educate everyone from all around the world on each skincare ingredient and what it does. We believe knowledge is power, which is why we aim to equip you with the skills to understand and navigate any ingredient list, even if you are not a chemist, to decide for yourself if that product is exactly what you need.
Clean, Honest and happy
Japanese Scientifically-Clean Beauty Skin Care
We formulate clean beauty, backed by science. Perfected in our Japanese lab, our researchers spent over 10,000 hours before selecting only the cleanest and safest ingredients to be in all our products.
Bearing in mind IRÉN’s brand values; Clean, Honest, and Happy, all our products are held to stringent standards. We have blacklisted over 2,000 ingredients that have either been proven toxic, comedogenic, or allergenic to the skin.
Start Your Clean Skin Revolution
IRÉN’s unique formulas bring you clean and innovative skincare solutions. Choose from a wide range of 100% vegan and cruelty-free products to help even the most sensitive skin glow with beauty.