Who is IRÉN?

IRÉN was born out of a desire to surpass the standards of the under-regulated skincare industry. We are here to share the #Unfiltered information on skincare ingredients to empower everyone with the skills to navigate complicated ingredient labels.

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Being IRÉNsistible

Starts With You

clean beauty japanese skincare serum iren skin

515 is the number of synthetic chemicals an average woman puts on her face and body each day in her beauty routine (Persad, 2016).

clean beauty japanese skincare serum iren skin

More than 60% of these toxic ingredients could be absorbed into the skin, and some of these may be potentially harmful to the deeper layers of the skin (Persad, 2016).

clean beauty japanese skincare serum iren skin

More than 50% of people are unaware or unfamiliar with the harmful ingredients found in their skincare (Hartmann, S., & Klaschka, U., 2017).

The 7 Big Skin No-Nos

IRÉN has classified the top seven no-no ingredients as The 7 Big No-Nos. These are blacklisted ingredients that have either been proven toxic or potentially harmful to the skin. It comprises ParabensSodium Lauryl Sulphate, Synthetic ColoursFragrancesDrying AlcoholsSilicones and Mineral Oils.

These ingredients are commonly found in beauty products, and has been proven to damage the skin and body when used for a prolonged period.

Our Mission at IRÉN

We want to educate everyone from all around the world on each skincare ingredient and what it does. We believe knowledge is power, which is why we aim to equip you with the skills to understand and navigate any ingredient list, even if you are not a chemist, to decide for yourself if that product is exactly what you need.

Clean, Honest and happy

Japanese Scientifically-Clean Beauty Skin Care

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Start Your Clean Skin Revolution

IRÉN’s unique formulas bring you clean and innovative skincare solutions. Choose from a wide range of 100% vegan and cruelty-free products to help even the most sensitive skin glow with beauty.

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