NEW DAY, NEW SKIN

Made in Japan, IRÉN Start Afresh Daily Enzyme Powder Wash uses only clean and non-toxic ingredients. Its ultra-fine powder foams up to cleanse and micro-exfoliate the face gently, which makes it the perfect everyday facial cleanser.

Unlike other foamy cleansers, which can strip the skin of natural oils, IRÉN has formulated its Powder Wash with gentle properties such as Japanese Rice Bran Enzyme, Hyaluronic Acid and Kiwi Protease.

JAPANESE RICE BRAN

Studies have shown that Gamma Oryzanol inhibits tyrosinase activity and melanin production. On the other hand, Rice Bran has exfoliation properties which aid in the removal of dead skin cells, resulting in new skin growth. This leads to brighter and smoother complexion.

INCI: Oryzanol, Defatted Rice Bran

HYALURONIC ACID

Hyaluronic acid is a well-known humectant that has the ability to draw water to the skin and provides moisturizing capabilities. This allows for our powder wash to be less drying than other powder wash brands.

INCI: Sodium Hyaluronate

KIWI PROTEASE

The Kiwifruit contains an enzyme known as actinidin which helps manage both dead skin cells and the dirt that accumulates on the skin over the course of the day, resulting in brighter and more even skin tone.

INCI: Protese

TALC

Talc is one of the controversial ingredients as they tend to cause abrasion of the skin and may cause irritation and dryness to sensitive and inflamed skin.

INCI: Talc

NON FATTY ALCOHOL

These are also known as drying alcohols. These types of alcohols give products a quick-drying finish, feeling light on skin. However, they may harm your skin’s protective surface, deplete vital substances needed for healthy skin, and make oily skin worse. 

INCI: SD Alcohol, Ethanol,
Denatured, Isopropyl,
Methanol or Ethyl Alcohol

SLS/SLES

SLS/SLES can be harsh on skin, as it removes the skin of its natural oils. This can trigger dry skin irritation for those with sensitive/dry skin and can cause irritation to the eyes.

INCI: SLES-Sodium Laureth Sulfate,
SLS-Sodium Lauryl Sulfate

Direction For Use

Open lid and pour powder into the palm of the hand. Mix powder with water and lather into a creamy foam. Gently massage onto face for 15 seconds, avoiding the eye area. Rinse with warm water.

Ultra Fine Powder

Suitable for Sensitive Skin

Lathers in Seconds

Like Fluffy Marshmallow Foam

Innovative Bottle Dispenser

Zero Wastage

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$35 SGD

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