"Focus all my time to build my own empire."

Being professional and poised at all times, the driven Over Achiever takes on the world without a fear and does what she does best to achieve success. Fine lines and wrinkles are making way with those frowns over underperforming reports. Skin dulls up and occasionally pops a pimple or two from many late nights of overtime.  

Whitening, Anti-Acne and Anti-Wrinkle Serum are strategically put together to fit the concerns of this busy woman. You can now be busy and beautiful at the same time.

Skin Goals for the Driven Over Achiever

• Search for the most effective yet quick solution for her beauty needs
• Need a quick skin boost in midst of her workday lunches, preferably nearby office

Whitening Serum

Go and glow, because, why not? Target uneven skin tone and zoom in on pigmentation spots to reveal a naturally brightened radiance. Yuzu relaxes the senses as you gently massage your way to a smoother complexion… Namaste… 

Anti-Acne Serum

Target overactive sebum production and zoom in on acne to reveal your flawless complexion without the shine. Handpicked for its natural antibacterial properties and antimicrobial compounds, the queen of fruits makes sure your defence team is on the ball!

Anti-Wrinkle Serum

Beet the signs of ageing with this super helper! Target lacklustre skin and zoom in on wrinkles and lines to reveal a younger-looking canvas. Flood your tired skin with a wealth of antioxidants to combat free radical damage and repair those skin cells effortlessly!

"My first resolution: work smart and play hard"

Books away, at last! It's time to transit into a whole new world in the urban jungle. The Fresh Graduate learns the ropes of managing her superiors and work deadlines, while enjoying her personal time off with friends and dates. 

Skin still suffers from breakouts even after the post-teen period. Your skin need an immediate saviour right away. 

Anti-Acne, Clearing and Soothing Serum are strategically put together to fit the concerns of this busy woman. You can now be busy and beautiful at the same time.

Skin Goals for the Fresh Graduate

• Look good for work and dates with minimum effort
• Be in trend with the latest beauty trends and products

Anti-Acne Serum

Target overactive sebum production and zoom in on acne to reveal your flawless complexion without the shine. Handpicked for its natural antibacterial properties and antimicrobial compounds, the queen of fruits makes sure your defence team is on the ball!

Clearing Serum

Cinderella missed that AHA (Alpha Hydroxy Acids!) moment to unveil fresher-looking skin – if only she had known to keep that pumpkin! Target excess keratin and zoom in on dull, dead skin cells to reveal cleaner pores and a smoother face. Get ready to skip that ‘retexture’ button for your next selfie!

Soothing Serum

Keep calm and de-stress your skin in a jiffy! Target skin irritation and zoom in on redness and damaged skin cells to reveal a deeply rejuvenated appearance. Power up your skin’s immunity with this avo concoction!

"Taking care of my family is a 24/7 job."

Homemakers play a fundamental role in pulling a family together. Dashing in and out of the house, making sure that her partner and little ones come back to a comfy home nest and fulfilling never-ending chores (at the same time!) is no easy feat.

Whitening, Soothing and Anti-Wrinkle Serum are strategically put together to fit the concerns of this busy woman. You can now be busy and beautiful at the same time.

Skin Goals for the Homemaker

• Looking for fuss-free alternatives to beauty with that in-between hour of running errands
• Wants to be trendy and updated among her social community
  
  

Whitening Serum

A deep-penetrating serum targeted to promote skin glow and lighten pigmentation spots.
Reveal flawless skin, evening out pigmentation and acne scars with IREN's Whitening Serum. The superfruit oozes a high level of vitamin C that brightens skin, and supported by other potent ingredients in this formulation to stop the production of tyrosinase.

Soothing Serum

Keep calm and de-stress your skin in a jiffy! Target skin irritation and zoom in on redness and damaged skin cells to reveal a deeply rejuvenated appearance. Power up your skin’s immunity with this avo concoction!

Anti-Wrinkle Serum

Beet the signs of ageing with this super helper! Target lacklustre skin and zoom in on wrinkles and lines to reveal a younger-looking canvas. Flood your tired skin with a wealth of antioxidants to combat free radical damage and repair those skin cells effortlessly!

"Unplanned travels keep me on my toes to find some inspiration in life."

The Smart Jetsetter seeks for adventures and loves travelling to anywhere, everywhere. She craves new experiences, and seeks for things she cannot do at home. Different time zones, extreme weather changes and even air pollution can cause erratic skin conditions like that spur out of nowhere. 
Clearing, Soothing and Anti-Aging Serum are strategically put together to fit the concerns of this busy woman. You can now be busy and beautiful at the same time.

Skin Goals for the Smart Jetsetter

• Hunt for the latest beauty trend from country to country
• Packing less - searching for that one-stop product to achieve beautiful skin while fighting drastic weather changes

Clearing Serum

Cinderella missed that AHA (Alpha Hydroxy Acids!) moment to unveil fresher-looking skin – if only she had known to keep that pumpkin! Target excess keratin and zoom in on dull, dead skin cells to reveal cleaner pores and a smoother face. Get ready to skip that ‘retexture’ button for your next selfie!

Soothing Serum

Keep calm and de-stress your skin in a jiffy! Target skin irritation and zoom in on redness and damaged skin cells to reveal a deeply rejuvenated appearance. Power up your skin’s immunity with this avo concoction!

Anti-Aging Serum

Age is but a number, which should not include the lines on your face. Target premature ageing and zoom in on fine lines to reveal age-reversed skin, and keep others guessing. Your secret weapon? A surge of highly potent antioxidants from Goji berries.

“Juggling between home and work is a huge challenge.”

The multi-tasking mother literally takes on a bipolar character everyday. She wakes up to be a highly productive worker when she reaches her office and transforms into a nurturing parent the moment her eyes meet with her little ones. Skin starts to turn dull and pigmented due to constant family weekends at the beach. Pressure to keep up with her work introduces unwanted facial lines that spell weariness.

Anti-Aging, Hydrating and Clearing  Serum are strategically put together to fit the concerns of this busy woman. You can now be busy and beautiful at the same time.

Skin Goals for the Multi-tasking Mother

• Needs a solution to stabilise her skin, something that she can trust
• Search for a fast beauty solution without eating up too much of her time

Anti-Wrinkle Serum

Beet the signs of ageing with this super helper! Target lacklustre skin and zoom in on wrinkles and lines to reveal a younger-looking canvas. Flood your tired skin with a wealth of antioxidants to combat free radical damage and repair those skin cells effortlessly!

Hydrating Serum

Let your thirsty skin slurp up all the hydration it deserves! Target dehydration and zoom in on the dry and rough skin to reveal instantly bouncier skin that goes “boing boing”.

Clearing Serum

Cinderella missed that AHA (Alpha Hydroxy Acids!) moment to unveil fresher-looking skin – if only she had known to keep that pumpkin! Target excess keratin and zoom in on dull, dead skin cells to reveal cleaner pores and a smoother face. Get ready to skip that ‘retexture’ button for your next selfie!

“My little newborn in my life is taking up all my time.”

It's ironic how a tiny human can change you forever. The blissful post pregger is still trying to adapt to a new kind of lifestyle while getting herself back into shape. New mummies can expect new changes in skin tone and texture as well.  

Hydrating, Whitening and Anti-Aging Serum are strategically put together to fit the concerns of this busy woman. You can now be busy and beautiful at the same time.

Skin Goals for the Blissful Post Pregger

• Looking for an effective and safe beauty solution 
• Cut down time on skincare, yet look good for loved one

Hydrating Serum

Let your thirsty skin slurp up all the hydration it deserves! Target dehydration and zoom in on the dry and rough skin to reveal instantly bouncier skin that goes “boing boing”.

Whitening Serum

A deep-penetrating serum targeted to promote skin glow and lighten pigmentation spots.
Reveal flawless skin, evening out pigmentation and acne scars with IREN's Whitening Serum. The superfruit oozes a high level of vitamin C that brightens skin, and supported by other potent ingredients in this formulation to stop the production of tyrosinase.

Anti-Aging Serum

Age is but a number, which should not include the lines on your face. Target premature ageing and zoom in on fine lines to reveal age-reversed skin, and keep others guessing. Your secret weapon? A surge of highly potent antioxidants from Goji berries.